The story behind CleanWear Fashion is not an unfamiliar one when it comes to parents not only trying to cope with a child's struggle with drug abuse, but provide for guidance and a hopeful message with meaning and substance.
I first became aware of CleanWear when being offered a sponsored link distribution. At first I was confused as to what they were all about, but I knew there was a message. I felt like I was onto something good and diverted my attentions away from the task at hand. I think I was ripe to hear a feel-good story with substance and was hoping this would be one. My first jump was to their story page and there I found the heart of the matter.
CleanWear Fashions is a fresh homegrown business built on the desire to give hope and provide opportunity to those in negative situations that impact personal and societal growth, in turn benefiting the community as a whole.
According to the founders of this homegrown business:
CleanWear came to be in the fall of 2009 when our family envisioned a way for our oldest son, Josh, to have a second chance at success after many years of substance abuse problems that led him down a dark road.
They believe that communities should not dismiss those that have made mistakes or have lacked opportunities. Those at CleanWear wish to make a positive impact with their "Put on a Clean Shirt" message as well as provide support for those wanting to pull away from addiction, abuse, poverty, homelessness and other situations that impact personal and societal growth.
The CleanWear mission is as striking as their clothing line. A portion of their revenue from clothing and fashion accessories goes toward personal growth programs such as addiction and education. They are committed to hiring people who need a second chance. Presumably not wanting to take a narrow approach, they strive to keep manufacturing of their products within American borders whenever possible.
Their clothing label ranges from bold urban to humorous, appealing to a broad market. Josh's parents nurtured his love of art, wrapping it around a business model to ensure an outlet for his creativity. This start up is an active member on Twitter and Facebook, attempting to utilize social media marketing to get out the word about their mission and interact with fans who understand the deeper meaning.
It's not just a shirt, it's about hope and empowerment. When communities pull together, have a solid plan, and lift others up, we are surely all better off. Indeed it often takes faith to understand the value of a mission like this. Smart business plans and the visibility of a product tempered with gratitude make it that much easier to have the continued strength and reach needed to keep pulling up on the bootstraps of our neighbors.
CleanWear Fashion is about helping a person help themselves, actively using their resources to lift others out of despair and give them opportunities to keep their head above water. If you believe in what they are doing, please take the time to show your support.
