CleanWear Aims for Positive Impact with "Put on a Clean Shirt" Message

Hope for a Child's Future Spurs a Small Business

 The story behind CleanWear Fashion is not an unfamiliar one when it comes to parents not only trying to cope with a child's struggle with drug abuse, but provide for guidance and a hopeful message with meaning and substance.


I first became aware of CleanWear when being offered a sponsored link distribution. At first I was confused as to what they were all about, but I knew there was a message. I felt like I was onto something good and diverted my attentions away from the task at hand. I think I was ripe to hear a feel-good story with substance and was hoping this would be one. My first jump was to their story page and there I found the heart of the matter.

CleanWear Fashions is a fresh homegrown business built on the desire to give hope and provide opportunity to those in negative situations that impact personal and societal growth, in turn benefiting the community as a whole.

According to the founders of this homegrown business:

CleanWear came to be in the fall of 2009 when our family envisioned a way for our oldest son, Josh, to have a second chance at success after many years of substance abuse problems that led him down a dark road.

They believe that communities should not dismiss those that have made mistakes or have lacked opportunities. Those at CleanWear wish to make a positive impact with their "Put on a Clean Shirt" message as well as provide support for those wanting to pull away from addiction, abuse, poverty, homelessness and other situations that impact personal and societal growth.

The CleanWear mission is as striking as their clothing line. A portion of their revenue from clothing and fashion accessories goes toward personal growth programs such as addiction and education. They are committed to hiring people who need a second chance. Presumably not wanting to take a narrow approach, they strive to keep manufacturing of their products within American borders whenever possible.
Their clothing label ranges from bold urban to humorous, appealing to a broad market. Josh's parents nurtured his love of art, wrapping it around a business model to ensure an outlet for his creativity. This start up is an active member on Twitter and Facebook, attempting to utilize social media marketing to get out the word about their mission and interact with fans who understand the deeper meaning.

It's not just a shirt, it's about hope and empowerment. When communities pull together, have a solid plan, and lift others up, we are surely all better off. Indeed it often takes faith to understand the value of a mission like this. Smart business plans and the visibility of a product tempered with gratitude make it that much easier to have the continued strength and reach needed to keep pulling up on the bootstraps of our neighbors.

CleanWear Fashion is about helping a person help themselves, actively using their resources to lift others out of despair and give them opportunities to keep their head above water. If you believe in what they are doing, please take the time to show your support.

Schedule Posterous Posts With SocialOomph

SocialOomph, previously known as TweetLater, is a productivity tool that I use on a regular basis.  It allows me to save and control my tweets with ease.  Since I started using it there have been many useful tools added, including the ability to schedule blog posts for WordPress, Tumblr and Blogger as well as any blogging platform that supports APIs for Atom Post, metaWeblog and Moveable Type.

SocialOomph has also recently implemented a free default URL shortener (dld.bz) and allows all users to review statistics.  One less step in the process of tweeting.

Some features at SocialOomph are for Professional users, but if you are serious about your social networks or a professional blogger it is well worth being able to organize and distribute postings, RSS feeds and status messages in one place.  

Since I've registered with Twitter there have been many related websites I've taken for a spin.  SocialOomph is one that I've used almost since the beginning.  The interface is user friendly and I've never had a problem.  I highly recommend even just the basic features as a way of boosting productivity. Visit their front page for the very long list of tools available, many free, many more available to SocialOomph Professional users.


The following is a list of just the basic features:

	Free	Professional
Schedule tweets — Plan, set & forget Schedule tweets and keep your Twitter and StatusNet streams ticking over with new tweets even when you're not in front of your computer. Publish tweets when you know your international followers are online and you're asleep.
Track keywords — Empower yourself  Set up alerts and track keywords in the public Twitter stream. We will monitor the Twitter tweet stream and periodically email you a digest of the tweets that contain those keywords. You can also use this to track your @replies.
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dld.bz URL shortening — Track your clicks  With our own in-house URL shortening service, dld.bz, you can track the clicks on your shortened links, and get all kinds of useful and insightful click statistics.
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Unfollow those who unfollow you — Automate Automatically unfollow someone when they unfollow you if that is how you prefer to manage your Friends list.
Vet new followers — Semi-automation  Even though you've selected to auto follow new followers, we will interrupt the process for 72 hours and give you an opportunity to manually review new followers and decide if you want to follow, ignore, or block each new follower. What's more, you vet both your Twitter and StatusNet followers on one integrated console. On Twitter accounts, you can add new followers into any of your Twitter lists, straight from the vetting page.
View @Mentions & Retweets — Efficiency  With more than one Twitter or StatusNet account it can become a real chore to keep track of your @mentions and everyone who has retweeted your tweets. We make it a breeze for you by showing your @mentions and/or retweets for all your accounts on one page, in one integrated timeline. Yes, that's correct, you see your StatusNet tweets integrated with your Twitter tweets.
Purge your DM Inbox — Keep it tidy  You will probably agree that it's a bit of a pain to manually delete DMs from your Inbox, especially since they accumulate so quickly. You can run a purge on your Inbox to delete everything, or DMs older than 7 days, or DMs older than 30 days. This feature is not available on StatusNet accounts because their API cannot delete DMs.
Secure Twitter access — No password required We use Twitter's secure OAuth method to access your Twitter account. That means you never have to give us your Twitter password.
Personal status feed — Your own tweet engine  Grab your own personal 140-character tweet scheduling engine and RSS feed. You can schedule and publish tweets that don't go to Twitter, they go to your personal tweet stream, which is available in RSS, XML and Javascript formats.
Respect StatusNet site limits — Be nice  Some StatusNet site owners set update limits, such as a maximum of 20 updates every 10 minutes, per user account. Our system fully respects those limits and will not allow you to schedule tweets more frequently than what the site owner will allow. In addition, our system also prevents excessive duplicate updates from being sent to a StatusNet site. Nobody likes a StatusNet account that stutters the same text over and over again. The same update text cannot be sent to your StatusNet account more frequently than once every four hours.
Unlimited accounts — No charge  Add and manage as many Twitter and StatusNet accounts as you want. We don't charge you a dime.

Read more about updates and news at SocialOomph's blog.